15 November 2017
Surabaya - Public Relations | The mass media that is labeled as a news media is undergoing a technological transition period. Communities who are then fragmented as a native and urban citizen slowly have a choice and form their own consumption patterns in the mass media. The rapid change of information flow requires the media to inform the public as soon as possible. The digital age is reigning with increasingly widespread and increasing consumption of the internet. Information is now obtained not only through television, radio, and print media, but also on online media. Seeing the high consumption of online media, the Department of Communication Science initiated to hold guest lectures as well as discussions with experts in the field of print media to test how far the level of critical thinking skills of FISIP UNAIR communications students is.
On Wednesday (15/11), Communication Department invited Prof. Dr. (HC) Dahlan Iskan, the CEO of Jawa Pos Group and Minister of SOE Period 2011-2014, to discuss with all students of communication science, both undergraduate and graduate in the hall of Soetandyo in FISIP UNAIR. The guest lecture entitled "Will Print Media Survive?" largely contains the strategy of maintaining print media business amid the onslaught of online media. Guest lecture and the discussions held from 10:00 to 12:00, and proceed in lively manner. The enthusiasm of the Communication students with the topic that is very attached to them is seen in the colorful arguments and student predictions about the future of print media.
In the guest lecture session, Dahlan Iskan conveyed that Jawa Pos Group is enduring to not using the Go Public strategy which requiring system acquisition. Dahlan Iskan argues that, the stock prices should stay up by improving the quality of newspapers and nothing else. In addition, he reminded the audience of the fact that long before there was the internet, precisely in the 1800s, there was already many bankrupt newspapers. "Many assume that with the advent of the internet, it can kills television, radio, and newspapers. But we see the fact that up until now the three are still alive and well,” he said.
Dahlan Iskan also concluded that, whether newspaper can persist depends one thing. "To stay alive, newspapers should be a clearing house. Because when people do not believe the news that is in other media, they will go to print media because the process of news appearing in the newspaper is through a trusted process. There are three important things for the newspaper to survive, namely: management, owners with ideology, and the quality of journalists. (UC / OB / QQ).